Press Releases

October 1, 2008

For Immediate Release

NEVER FEEL BAD ABOUT YOUR NECK AGAIN: AWAKENING MINERAL THERAPIES EXPANDS LINE OF "HYDRATE & HEAL" DEAD SEA SKIN CARE PRODUCT WITH FIRST OF ITS KIND, 100% VEGAN MINERAL ANTIOXIDANT ANTI-AGING CREAM WITH YERBA MATE. WIPES OUT AGING SKIN AND "TURKEY NECK." LIMITED SAMPLES AVAILABLE.

CAESAREA, ISRAEL & CANYON, CA. Awakening Mineral Therapies for Healthy Skin has just launched a revolutionary mineral-based antioxidant wrinkle cream for the face and neck, representing a major advance in the field of anti-aging skin care. The company offers samples to U.S. addressees through its website while supplies last.

"Awakening FACE&NECK is a breakthrough antioxidant powerhouse," comments Rob Hardwicke, President and Product Master of Awakening. "We have developed a proprietary antioxidant formula called PhytoBx™ that sidesteps animal ingredients, outperforms CoQ10 in neutralizing free radicals, stabilizes skin metabolism, and energizes skin and collagen creation." To the layperson, this means the impact of environmental and genetic factors that contribute to aging skin is reduced dramatically. "Down go puffiness, bagging, raccooning, "turkey neck," jowling, fine lines and dry skin," adds Hardwicke. "Up comes silky, smooth and supple skin tissue."

The hallmark of FACE&NECK is Awakening's Mineral Hydration Factor™, a proprietary formula that isolates concentrated natural potassium and magnesium from Dead Sea minerals. This formula provides a level of hydration and cellular regeneration that cannot be achieved using strictly plant-based skin care products. Awakening FACE&NECK is also the only anti-wrinkle skin cream on the market to use Yerba Maté, a nutrient-rich South American herb known for centuries as a tea, which also has incredible energizing properties for the skin. The product also includes another of Awakening's hallmark ingredients, the antiseptic, myrrh (a.k.a., the biblical "Balm of Gilead"), as well as bio-sourced essential oils and botanical extracts.

All of Awakening's products are hand made in small batches at the company's lab in Caesaria, Israel. "Hand-crafted skin care products are not without their share of scarcity headaches," says Hardwicke. "But the products are well worth the extra work." And while this occasionally creates bottlenecks in the supply chain, Awakening has set up its web store www.awakeningskincare.com so there's never a risk to customers. Like the best online retailers, Awakening never charges a customer's credit card until the order is shipped. Better yet, they offer an unconditional guarantee: "Either you're delighted or your money back."

Skin care enthusiasts wishing to sample FACE&NECK can request a complimentary foil sachet of the cream, along with an assortment of other Awakening product samples, at the Awakening new customer page.

Awakening Mineral Therapies is a California corporation headquartered in Moraga, CA.

Press Contact:
Robert Hardwicke | Phone: 800.200.6546

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