More than 20 years ago, it was hard - anywhere - to find lotions, creams and balms for your body -whether it was for your hands, feet, face or elsewhere - that really did something to benefit the health of your skin and that were not sticky, slimy or greasy. So we figured that we could do something to fill that void.

But if we were going to get into the skin care business, we figured that we should do it right. Sure, our products would never, ever be sticky, slimy or greasy, but we needed to do more. Most of us had grown up with a menagerie of household pets that we dearly loved as members of the family - so our products needed to be cruelty-free - no animal testing by us or by our suppliers. In fact, we decided to go one step farther and eliminate all animal ingredients whatsoever. We'd be vegan.

When we were forming Awakening Mineral Skin Care, we also decided to be 'natural' and concentrate on one or more minerals that we knew were healing for skin. Magnesium, as a natural anti-allergen, turned out to be our hallmark ingredient, and we decided to source our magnesium from that one place with the most concentrated minerals on earth, the Dead Sea.

Then came the decision about whether to be scented or unscented. 'Scented' won out, simply because certain natural ingredients that we wanted to use for their healing efficacy on skin also happened to have aromas. For example: Myrrh, ginger, cinnamon, lavender and lemongrass. Fortunately, we found ways to make our aromas 'evanescent' - a wonderful word that means something gracefully fading away to nothing. Our subtle aromas typically have faded almost entirely within only a few minutes following application. And we found ways to make our products' textures equally evanescent - creams that, once applied, would disappear rapidly into the skin tissue leaving no more than a beautiful silky smoothness when touched. Lastly, we added botanical extracts such as yerba maté, arnica montaña and narcissus tazetta (the biblical Rose of Sharon), each with its own healing attributes.

Our Awakening family isn't particularly large.

Rob Hardwicke, co-founder of the company along with brothers Bob and Marty Fischer, has been president and full-time instigator for decades (along with his spouse, Maryann, who's hand-labeled a gazillion Awakening products!).

Scott Foreman and Suzanne Layden (plus Trudi, our company Norwich terrier) have kept customer service, webstore and accounting systems running as smoothly as possible.

Tim Alexander (aka "TJoe") is the mellifluous, calm voice of our inside sales force.

Laura Fischer-McInerney (with her son Mstr. Caleb) is our graphics artist. Russ Griffith (with wife Amy and son Mstr. Jamie Atticus Stewart Griffith) oversees the modeling of production needs.

Jean-Yves Slon, an accomplished jazz musician by night, remains preoccupied with production matters by day, and, last but absolutely not least

Shlomi Soloman, Awakening's gifted chemist at the company's tiny, boutique 'kitchen' lab in Israel

Our bars of soap are as pure as they come and are set by hand in the home kitchen of Rob's eldest nephew, Mark.

Awakening is a California corporation (officially known as "Olim Industries of Israel – North America, Ltd.") located in the counter-culture hamlet of Canyon, CA (population 250), tucked away - some would say "invisible' - in a canyon of redwood trees near San Francisco.

Awakening now enjoys the enthusiastic support of thousands of consumers and retailers (just read some of the customer reviews for Awakening at our own website,, or at - we couldn't have made up comments as wholeheartedly supportive about what our products do for skin, how committed our customers are to the Awakening brand, or such things as "…the customer service you provided is second to none")!

Go ahead - visit our homepage and try one or more Awakening products if you never have! Every Awakening product comes with an ironclad "either you are satisfied or your money will be refunded" no-questions-asked policy, so what do you have to lose? And, if you like saving money, you will want to sign up below to be added to Awakening's never-shared customer list to receive alerts two or three times each year for special discount deals up to 40% for customers only!

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