Mineral Skin Care
At Awakening Skin Care, we view the Dead Sea as a gift to mankind. Its uniquely powerful minerals and muds are the result of evaporation and sedimentation in an intensely hot, inhospitable environment over thousands of years. As a result, the Dead Sea contains more than 120 distinct minerals, many of which are not found under similar conditions and in similar concentration anywhere else on earth.
Yet all minerals are not created equal, and the way in which they may affect the physiological makeup of the skin in many instances may be quite ineffective. So although "mineral skin care" and "mineral cosmetics" are hot right now, it's important to know exactly what you're getting. Some mineral skin care products do nothing more than sit on the surface of the skin - something akin to a lifeguard's white nose coated with zinc oxide. If you're looking for a sun block, fantastic. But if you want to improve the health of your skin, you may as well use Vaseline.
With the former exception of our Dead Sea Mud products, Awakening's formulas isolate the two key Dead Sea minerals that are the most efficacious for skin health, and then combine them with a range of rare essential oils and botanical extracts. This results in ultra-potent products that are unlike anything else on the market today.
We call this hallmark formula the Mineral Hydration Factor™ (MHF™). MHF is a proprietary blend of Dead Sea potassium and magnesium, which together provide a level of hydration and healing for skin that's based on the human body's own natural building blocks. To put it simply, the MHF gives Nature a helping hand to keep skin healthy and happy.
Potassium is an essential mineral responsible for maintaining hydration levels in the body. Highly concentrated potassium helps skin tissue hold onto moisture, keeping it optimally hydrated from inside and out. The process is akin to a sponge soaking up water. A bone-dry sponge absorbs water much less efficiently than a sponge that has been saturated then wrung out. Further, until the sponge is damp, it is effectively worthless. In the same way, exposure to potassium makes the skin better able to attract moisture from the atmosphere AND conserve the copious moisture available from within the body. (After all, we are about 60% water!)
Magnesium is another essential mineral, part of the foundation of human life, and is present in over 300 biochemical reactions that are basic to the function of the body. In terms of skin health, magnesium helps heal skin injuries and irritations, and is capable of aiding skin abused by hard work, hard play, cold weather, and wind exposure. As a skin care ingredient, it is capable of truly remarkable things, from soothing the pain and itching of eczema and psoriasis, to relieving sunburn and dermatitis, to reducing wrinkle depth.
Our Mineral Hydration Factor enables the healing and hydrating minerals and their supporting cast of essential oils and natural extracts to penetrate the dermis to work magic within the skin cells themselves. Our customers tell us their skin has never been happier than when using Awakening products. Give them a try, and if you don't agree, we'll cheerfully refund your full investment, no questions asked.